Social learning without Web 2.0 tools?

Many companies are reluctant to invest in social learning using the Web 2.0 tools. You can try and convince your clients about its power and usefulness. But this may not be the only thing stopping IDs from using Web 2.0 tools. In India, Internet and Web 2.0 tools are accessible to very small percentage of learners. Most learners:

1. Do not have access to Internet. We have learners who work in villages/districts to learners who are foot-on-street sales executives to learners who have access to just one computer.
   
2. Are still very much lurkers. Learnability testing has shown us that people are very reluctant to voice out their thoughts in a public forum.
   

I use tools such as Twitter, Facebook, Blogs, and so on for my own self-development. But these tools are very specific to a learner profile and therefore, not the only learning solution. If the learners do not have access to or are not inclined to use Web 2.0 tools, what can we do to ensure social learning takes place? Social/informal learning has been around for ages and is not a new phenomenon. People exchange notes in class, outside class. Employees discuss training at work and outside work. So, how can you encourage people to talk about what they have learnt during and outside the training?

1. Include activities. This works well regardless of whether it is during or after training. Ensure that you make these activities fun and challenging. Ask them to do some research and share with the team.

How: Include this as your implementation plan and get the buy in of the management. Encourage learners to take an hour from their work. Let them come together in an informal setting (such as a cafeteria, outside in the lawn).

For example, for a sales executive, you could have impromptu role plays on selling skills. Divide people into groups of two and have them enact different situations.

2. Induce competition. This especially works for highly motivated learners and if the learning objective is a skill based one.

How: Include this in your implementation plan. Ask the management to send an informal mail or put an informal notice for all to see. Make it fun and do not enforce it on employees. Involve internal managers and ask them to observe the behavior and decide the winners. Put the names of the winners on the notice board or send an email out to everyone appreciating them. Basically, give them due recognition.

For example: We had to provide grooming skills for shop floor executives. We suggested that the management announce 'The Best Groomed Employee' at the end of every week. The employee was required to apply what was learnt to achieve this. The store chief helped identify the best groomed employee in his store.

3. Use learning aids. Put up interesting posters, catchy motto/lines, distribute flash cards.

How: Design eye catchy posters/handouts. Keep this very informal. Use bright colors and interesting illustrations. make the learners laugh if you can (comic strips should do the trick). Remember to share only the key points. Things that will help reinforce the most important concepts. Keep these in places where it will catch the learners eye.

For example: To help customer service associates touch up their make up, we suggested posters be put up in the washrooms. Visual description of the steps guide them and reinforces learning.

4. Design a great course. The biggest drawback about eLearning is that it is self paced (I know this has been discussed as a boon and I completely agree). People take courses and then forget about them as soon as they click exit. Designing the course right helps a big deal. If a course that inspires learners or makes them think, they will talk about it. Think about it. When you read an exciting book or watch a great movie, what do you do? Discuss with your friends? Share your thoughts on how the piece moved you or inspired you.

How: Understand your learners. Find out what makes them tick. Identify what motivates them and how they think. Understand their attitudes. Why will they like your course? Find the answer to this.

For all the above, avoid having too many. Focus only on the key learning points and stick to these. Informal/social learning is about people connecting with one another to learn. Try these and social learning will take place even if your learners do not have access to Web 2.0 tools. The key is to keep it informal. Give people the freedom to participate. Involve people from within the organization to take responsibility for these.

Quauntifying Time Spent on Web 2.0 Tools

Is this a trick question? ;) My response to this month's Big Question:

How much time do you spend and how did you find time for all the relatively newer things like reading blogs, twitter, social networks, etc.?

I use TweetDeck and receive tweet notifications. If I am working on something that requires high concentration, I close this application. Else, I logically close a thought and quickly check what others are saying. If the tweet inspires me, I tweet back immediately. If it is an interesting link and a longish blog, I keep it open and read it during my next break. I blog has to be either really compelling or really short for me to read it immediately. I check Facebook only once or twice a day as I use it only for personal networking. Without a doubt, Web 2.0 makes us more effcient. Everyone values time. When a blogger blogs, he/she tries to keep it crisp. I scan through a blog before i decide if I want to invest time. Twitter is popular because writing/reading short tweets does not take time. Coming back to the question, I will not be able to say exactly how much time I spend networking/learning. It various as per project deliverables, my moods, blog updates, and twitter traffic.

What are you doing less of today than you were 3-5 years ago?

• I used to take longish walks to breath in some fresh air when I was at office. Now, that I work from home, I tweet or read blogs. I don't go through my Google reader as most bloggers I follow share links on Twitter.
• Earlier, I used to surf the Internet for hours together to find information that interests me. Today, I go looking for information only when my research is very specific to something. Most times, information comes to me (courtesy web 2.0). This surely means my search is more effective and productivity high as I spend lesser time surfing the Internet for information.
• I also hardly spend time text messaging and talking over the phone (several relatives, including my sister, complains of this).
• I am also a member of ASTD, Social Issues and Serious Games fourms. These discussions happen over mail and therefore, I don't read these anymore. Today, I prefer real time discussions.
  
• Finally, do I neglect my work? No, I manage time better than I did 3-5 years back.

Do you have less of a life with all of these new things?

No, I still shut my computer down by max 7. I don't tweet or read blogs over weekends. My weekends are reserved for my family and myself. Anyway, I don't think people who are online all the time, don't have a life. (Unless ofcourse if you are recluse and unsocial, but who am I to judge ;)) I also think my life is 'more happening' now as I 'know' more people than I did before these new things were introduced.