Choices - Too Many Does Not Help Anyone

What is the point of choices if they do not work for you?


This is the new tagline for the latest commercial of Monster India, a online job search site. The ads are funny and the message is really strong. Whenever I view this ad, I am reminded of how true this is in the learning arena also. 

Do we give our learner too much of content and expect them to choose what will suit them? I remember Geeta telling me that a client wanted a compliance training program that can cater to everyone in the organization. During my early years, Geeta drilled it into my head (and I am so glad for that) that we cannot have a single solution for EVERYONE. Compliance (for example) means different things for different people. For some, say the security staff, it may mean application-based knowledge while it may mean good to know information for certain roles.  


Learning paths can also be confused as categorization of content. Content chunking as individual/independent topics is very different from learning paths. Learning paths are customized based on rationale such as age, role, gender, need, and so on. But giving learners access to different topics and expecting them to pick out what ever they want may become a case of giving them too many choices. 

How about features on the interface of an eLearning application? Do we add unnecessary features for the learners to use? Do we even stop to think whether it adds real value to the course and whether people truly use these features? We automatically include features that we think must be included such as audio, mute, transcripts, glossary, references, etc. 

The bottom line is the more unnecessary choices you give to the learner, the more confused he is going to be. He will not be able to figure out to do with them. Will leave you to think about this with this piece from The Paradox of Choice - Why More is Less by Barry Schwartz

About six years ago, I went to the GAP to buy a pair of jeans. I tend to wear my jeans until they're falling apart, so it had been quite a while since my last purchase. A nice young salesperson walked up to me and asked if she could help. 
"I want a pair of jeans - 32-28," I said
"Do you want them slim fit, easy fit, relaxed fit, baggy, or extra baggy?" she replied."Do you want them stone washed, acid-washed, or distressed? Do you want them button-fly or zipper-fly? Do you want them faded or regular?"
I was stunned. A moment or two later I spluttered out something like, "I just want regular jeans. You know, the kind that used to be the only kind." I turned out she didn't know, but after consulting one of her older colleagues, she was able to figure out what "regular" jeans used to be, and she pointed me in the right direction. 
The jeans I chose turned out fine, but it occurred to me that day that buying a pair of pants should not be a daylong project. By creating all these options, the store undoubtedly had done a favor for customers with varied tastes and body types. However, by vastly expanding the range of choices, they had also created a new problem that needed to be solved. Before these options were available,, a buyer like myself had to settle for an imperfect fit, but at least purchasing jeans was a five-minute affair. Now it was a complex decision in which I was forced to invest time, energy, and no small amount of self-doubt, anxiety, and dread.   

My Thoughts on Geetha Krishnan's session on Learning and Technology

I had this great opportunity of being at the right place, at the right time. What am I referring to? I got an opportunity to attend Geetha Krishnan's session at Kern during my one week long visit to Hyderabad. Geetha conducted a dynamite session where he introduced teasers that made us to think about several aspects of learning and technology. You can read (must read, actually) what was discussed during the session here. Now, given below are the truths and my response to these. 

1. Learner's real world is full of distractions.
Do we really assume that the we have the learner's undivided attention? We sure do. We think we have designed an absolutely compelling, thought provoking, visually appealing training program that will glue the learners to their seats. Keeping our massive egos aside, let us accept the truth. For the learner, this is 'just another training program.' There I have said it! They will do any or all of the following as they take your training program - take calls, chat, check their mails, scratch their head, think about what they are going to eat for dinner, talk to a colleague, wonder how long your training program is going to last, and so on. Think about it. We have done all these and more when we were in school/college. Why should our learners be any different? So, what can we do?

1. Take your content dump and attack it with a butcher's knife. Chop out all the unnecessary things, slice out extra information, keep information that is directly linked to the learning objectives.
2. Ensure that you keep your course as close to the learner's reality as possible. Why? Because this increases their chances of remembering it. During the session, Geetha mentioned that it is important that the content is 'familiar to the learner' but not 'obvious to the learner.' Don't teach him things he already knows. But, ensure that what you teach him is very close to his world. 
3. Design the course keeping in mind the learner's work and work environment. For example, we had to design training on grooming and personality development for sales executives of a retail store. They had to stop everything they did to attend to a customer. Therefore, we designed really short learning nuggets for them. On the other hand, in a very recent project, we were told that the learner will take this training program in the first three months of joining. First three months are totally dedicated to training, therefore, we know for sure that they will not be interrupted by customers.
4. The advantage of eLearning is that they can revisit it whenever they want to. Therefore, do not expect them to remember everything. Ensure that the most important information registers. 
5. Strike an emotional chord. The higher the impact of training, the more interested they are going to be. 
6. Understand them before you design for them. Find out what makes them tick, what inspires them. During the session, Geetha Krishnan mentioned that he was not a big fan of usability testing as people tell you what you want to hear. I think any form of testing is an attempt in the right direction. Whether controlled or not, you are making an attempt to design for your learner. And if the interviews are conducted right, people are going to give you valuable information. 

2. Learners in eLearning are quasi-customers
First and foremost, I think it is great if teams truly design eLearning based on mental models of the learners. In most cases, it is typically the mental models of clients and IDs (or their bosses) that the team keeps in mind. Learner diversities can be kept in mind by doing extensive research during learner analysis. At Kern, we do contextual inquiry, mystery shopping (for sales related roles), interviews, observations, and secondary research to understand who our learners truly are. Based on the learner profiles, we also create learner personae if we see contradictory or a variety of prominent traits and characteristics. While I agree, that a trainer in a classroom has 30 participants in front of him and he needs to cater to different mindsets. I don't think this is any less true in online training. Having said that, I must accept that I have had a chance to meet and talk to learners in 90% of my projects. Some others are just not as lucky. 

Also, I have attended training programs where the trainers have a very sketchy idea of who their participants are. They gauge the learner's reaction for half the day and then change their training style to meet the learner's needs. While it is great that these trainers think on their feet and quickly undo any damage done, I think half a day is crucial and if you don't make the right impression immediately, you have already been judged. Also, in most classroom sessions, you have only two days and therefore, half a day is a long time. Understanding who the learners are and how they will react to your program has to happen much earlier.

3. Faculty considers technology to be their enemy.
Why? Because they are worried that technology will make them redundant? They think that they may not be able to provide ALL the information a learner may need? They are scared of parting with 'their' content? Your guess is as good as mine. Another interesting thought that jumped to my mind is... why do ID's love technology? Because it gives them more control? It gives an opportunity to try fancy things or do things differently?

4. If technology helps people learn, what do ID's do?
As Geetha mentions, technology is only the 'way' a training module is delivered and ID the 'how'. Technology plays a crucial role in the learning experiences and therefore, must be selected carefully. Instead of the client telling you that they need an eLearning course, it should be derived from the learner's needs. It is not about using the latest technology to awe the learner. It is about using the most effective technology to deliver your training. Remember the technology that inspires you, may just scare your learner off. For a project, we wanted to introduce web 2.0 tools to encourage discussion and informal learning. But, during concept testing, we realized that our learners were not comfortable sharing their opinions out in the open. Therefore, technology must be decided based on the learner's needs/attitudes.

This doesn't mean that we continue doing things the way we have been doing for ages. If we do not explore newer technology, how will we know the learner's reaction to it? Ensure that you do your research well, involve your learners, seek their feedback/opinion regularly. Geetha mentions that faculty love their content most. Do IDs love their technology and tools most? What do you think?

5. Why are marketing and learning the first two industries to explore technologies?
I do not think these industries are insecure. I believe they are early adopters and constant learners. From the learning industry's perspective, it is necessary to explore technology to know whether this will excite the learners, reduce drop out rates, engage them further, make learning more entwined with their work. I think it is important to add newer ways of delivering content to the already existing basket. You can pick from wider range of choices based on your learner's needs and your client's budget. I don't believe that a technology will replace another. I am reminded of this point that Geetha Krishnan brought up - Informal learning and networking will kill eLearning. While I agree that we can not design/control/measure informal learning, I don't believe that eLearning is going to die. Yes, eLearning as we have seen it or understand it, may cease to exist. But, it is not going to die. Secondly, Kern does not believe that eLearning is the only solution. While eLearning is our forte, we do understand that other forms of delivery may just be the answer to our learner's needs. This, I think, is the mark of a learning solutions company.  Informal learning is important. It has always existed. In online training, informal learning can ensure that the learner get an opportunity to share their thoughts and reach out to a wider audience. Having said that, informal learning will continue to take place even if you do not design avenues for it.

6. Adult learners hate eLearning, why?
 I think adult learners hate training, period. It doesn't matter if it is eLearning or classroom training. When delivered at the wrong time to the wrong people, this is the response we are going to get. Discourage clients from implementing 'one size fits all' training programs. Encourage them to understand importance of customization and relevance to learners. Geetha opened my eyes to a very valid point. We teach within a very specific context and this context is typically true for that organization only. But when we design training for our clients, we try and ensure that it meets their organization objectives also. Training vs education is an interesting discussion. I think training meets an immediate need and education a larger need (which may not be obvious to the learner).

7. Training happens at transition points.
Training happens on a verge of a role change. This is why training is necessarily specific to the organization and this immediate need to ensure that they adjust well and quickly. 

Geetha Krishnan also asked why people give so much importance to networking. I think it is the basic social need to be known and to connect. People want to share common experiences and find out what others are up to.

Finally, is learning open-source? This is question Geetha left us to chew on as he ended his session. It left several more queries in my head and I am not sure if I am closer to an answer. Help me out, guys. Learning is open source. Everything is available on the Internet, on the job, and in the social interactions. Learning is also very personal to the learner. He draws his own inferences from the training based on his experiences, attitudes and his motivations or immediate need.

Learning is open source today when you involve the learner in design, development, and implementation process. They have a say in what they are going to learn. They share their opinions and feedback. They have an opportunity to approve/disapprove. They have an opportunity to be more in control of what they learn.




   

The Grays in Learning

I was reading Donald Clark's latest post on Funny Exam Answers. I found the Neils Bohr's incident particularly interesting. Read the post to understand what I am referring to. This had me thinking.

• Do we always assume that there is only one way to do something or one right answer?
  
• When we design assessments, do we fail to take into consideration that there may be more than one right answer?
• Do we ever consider that the subject we are dealing with may have gray areas and is not necessarily black and white?
  
• Do we take into account the fact that there are several variables in a real situation? Are we making it too simplistic and therefore, unusable because we fail to include the various permutations and combination that exist in real life?
• Do we restrict our learner's imagination and insult their experience by giving them multiple choice questions that keep in mind only one aspect of real life?
• Do we given them type in answers and then reprimand them for getting a spelling wrong or for not writing things the way we taught them?

I remember an incident from my college days. My English teacher would recite a poetry and would ask us to interpret the meaning of a verse. I would always wonder that there are several interpretations that can be drawn out from poetry. It all depends on the way you look at it. Most of the times, we are going to have different people interpreting different things and very seldom there is one right answer. Also, I think we want our learner to think of several situations. They should be able to apply what they have learnt in different contexts using their discretion, knowledge, and experience. We do not want to make all learners similar by expecting them to behave in the exact same fashion. We want to encourage them to think and make the right choices. Read another post that I had written some time back on Exercises that help reflect on gray areas.

Recently, we developed a small learning nugget on understanding your consumers and positioning a product. This nugget was meant as a refresher for an ILT program. The objective was very clear. The learner should be able to apply what he learnt during the ILT. He should be able to observe the farmer and his realities, identify what type of consumer this is and position a product accordingly. This was the learner's first experience to eLearning. During Learner testing, we realized that they wanted much more. They wanted more cases, they wanted to compare farmers, they wanted more variable factors and increase in complexity. Simplicity is fine, but pointless when it fails to capture the real influencing factors. The common misconception may as well be that simplicity means fewer variables. What I now understand is that multiple variable factors is far more realistic. So is it about simplicity vs. reality? Are we trying to equip the learners to deal with what is real or are we massaging their egos that giving them easy stuff? That's the question that needs to be answered.

Help L&D Transition to T&D

I was reading 'Is it a dead-end for L&D professionals?' thoughts shared by Mathew Kuruvilla. In August, I had blogged on 8 Tips for the Training Department, but after reading this post I got an opportunity to understand things from the other side of the table. Mathew mentions:

“Unless L&D professionals evolve to a more strategic role in the organization, it’s going to be dead end for them. L&D will always be treated as a support function to HR.”

If you are just filling in the training calender with courses no one needs, it is surely a dead end for these L&D professionals. When you read Mathew's thoughts, you will know exactly what the L&D needs to do to ensure that move to a more strategic role. What I am more interested is how can learning consultants help make this transition from L&D to T&D (Talent and Development)? What are the challenges that learning consultants face? How can these be overcome? Let us take this one at a time.

How can learning consultants help L&D transition to T&D?
For every project, start with a contextual inquiry. I have seen that contextual inquiry gives you a wider access into the organization. It gives a clear picture as to what gaps exist and these gaps may not necessarily be training related. We have suggested process changes, structural changes, training, and so on to address these gaps. Assessment centers also help the L&D departments understand the existing competencies and the areas of focus (if any). This will help identify the key needs to help the employees grow.

What I truly appreciate in Mathew's interview was his 3-E mechanism: Education, Exposure, and Experience. This truly helps the employee grow in a more holistic fashion. Most times, we end up giving extra attention to just one of these aspects. These make the person who they are and therefore, it is important to understand this. Most L&D professionals consider their employees as a 'clean slate'. I have often heard my cousin from the IT industry grumble that he needs to take a compliance course every year because of a US law. He mentioned that the scenarios are tweaked but the same thing is presented year after year. Imagine the effect of this on motivation! Why not have a a simple check to ensure that the person still remembers what was taught. It is less painful for the employee and we have done our job of keeping the US government happy.

The crux of the matter is that training decisions have to be strategic decisions. How will the employees benefit from this? Do they really need it? What am I hoping to achieve? If only more L&D professionals think like Mathew does.

What are the challenges that learning consultants face? How can these be overcome?
The article touches on the challenges that L&D professionals face. But what challenges do learning consultants face?
1. We are treated more like vendors who execute training rather than consultants who provide suggestions. We know our work best and that's why we do it. Make your opinions count. Make them trust you to make the right suggestions. Be extremely transparent. Don't think about your pocket, think about success. Work as an extended team.
2. We do not have access to the real learners. If your clients trust you, they will open the doors and give you all the access you need. If they know why you are suggesting a particular task, they will understand that you have only their interests at heart.
3. Clients underestimate the importance of training. Give them holistic learning, not just training. Support them while they implement the training. Give them ideas and solutions to make learning a habit, to encourage transfer of knowledge. Your task does not end with implementation. You are an extended team that supports them when they need it. You do your work right and your clients will see the difference for themselves.

Can we really help L&D professionals make this transition to T&D role? Are you going to stand by and watch them make this transition or are you going to make your presence and importance felt by helping them? I am quite sure there is a lot more to this. Please add to this or share your thoughts or critique mine.

Working with the Client, not for Them

I thought this video was very funny. I get the joke, seriously, I do! But what really gets to me is that most us may be working this way. I wish the designer had given an opinion, made a case for himself, suggested why certain things work and certain things don't. WAKE UP, man! As a designer, your job is not to create SOMETHING for the client. You job is to understand what your client wants, what is the goal of the project and then give your expert suggestions. They have hired you because you are an expert at what you do.

In training, keep the learning goal and the learner as the focus. Back up your suggestions with logic for why it would work and why it wouldn't. Don't just give in because finally the client is bound to be disappointed with your work. Your work is to find out what will truly work and ensure that the client gets that. If they are still insistent, let them know you are not happy about it but will do as is suggested. They will treat you as an expert. They will ask you for your opinion. Why?

1. They trust you are looking out for the good of the company. They realize that you are trying to do your job right. They will support you as your goal is in line with their goal.
   
2. They realize that you know what you are talking about. You have the expertise in this field and that you rationalize things before you suggest them. You don't say no, I can't do it. You say this may not be good for the design because....
   
3. You are part of their team and not just any vendor. They respect you and value your presence.
   

So, do you have a spine? Do you blindly do as you have been told? Do you think for yourself before your execute? Do you behave like an expert? It is tough, but the least we can do is try and try really hard.

Also read That Dirty Word -Creative and Getting Stuck and Unstuck.

Gain Attention - What's the Fuss?

The first few minutes of any interaction is crucial because the people involved are all judging what they are experiencing. This is true for face to face interaction, the first few pages of a book or movie, a phone conversation, and so on. First impressions... Have you ever picked up a novel and found it difficult to complete it? Have you sat in class and starting doodling or passing notes because you couldn't care less what the lecturer had to say? Have you formed an opinion to not like a movie just by looking at its trailer?

First impressions... In learning also, first impressions are crucial. The first few seconds decide the fate of your course. The learner may just drop out or click Next continuously to 'get it done with'. If first impression is not positive, your great ID strategies within may just fall on deaf ears.

Gain attention:
1. Sets expectation: What is in it for me? and What is this all about?
2. Get them thinking: Really?/ No way!/ So true!!
3. Makes an impact: Strike an emotional chord. Touches the learner's heart. I don't mean 'mush' :)
4. Makes them give you a chance: They want to hear/see more. You have their undivided attention.

Types of gain attentions:

• Myth breaking: Break an existing Myth. There is nothing like challenging an individuals belief's systems. It triggers an emotion in them. If you prove what you say right, you may have found respect for your course.
• Fact Sharing: Share facts that will inspire/surprise them. Saying Roses are red isn't going to make them notice. Share information that will really interest them.
• Challenge/pretests: This is good for learners who believe they know it all and there is nothing more to learn and for demotivated learners. Do not test the learner. The objective is for him to understand where he stands, to judge himself. Don't try to trick him. (When should we use pretests?)
• Story/Scenarios: Make the learner empathize with a scenario or people in the scenario. Make them want to help the people out. Give them control over the destiny of another individual's lives. Creaet scenarios that will make them feel, 'Hey, this happens with me all the time!' or 'That's a tough one. How will she get out of it?' Make learners love/hate the characters.

I think gain attentions should have 'depth'. Visuals is a way to communicate the message. But the visuals never become more important than the message itself. If you really on WOWing the learner based on just the 'look and feel', you may just manage to capture his attention for a few seconds.

If you WOW the learner through an effective message, you will grab the learner's attention for way longer. Like Micheal Allen says what use is a fancy graphics and a spinning logo if it does not aid learning.

I think we don't fuss about it enough. Gain attention makes your users sit up and notice. It makes them want to see what lies ahead. It makes an impression and they are willing to give you a chance. Grab it while you can!

DezineConnect: Connecting Designers

Are you a designer? Are you inspired by one? Do you want to know how their mind works? Do you want a sneak peek into the kind of work they do? DezineConnect interviewed Neil Dantas, designer who designs graphical T-shirts with a strong social message. Read more here and be inspired!

As an Instructional Designer, I think it is great that these sites bring us closer to the design community. There is so much we can learn from them. A little about DezineConnect:

DezineConnect celebrates design from India. It connects creative people to the world. DezineConnect aims to showcase designers, design buyers, and design support people.

If you know a great designer, who must be featured here, get in touch with the DezineConnect team. You can follow DezineConnect on Facebook and Twitter. Stay connected to see some interesting stuff!