Gain Attention - What's the Fuss?

The first few minutes of any interaction is crucial because the people involved are all judging what they are experiencing. This is true for face to face interaction, the first few pages of a book or movie, a phone conversation, and so on. First impressions... Have you ever picked up a novel and found it difficult to complete it? Have you sat in class and starting doodling or passing notes because you couldn't care less what the lecturer had to say? Have you formed an opinion to not like a movie just by looking at its trailer?

First impressions... In learning also, first impressions are crucial. The first few seconds decide the fate of your course. The learner may just drop out or click Next continuously to 'get it done with'. If first impression is not positive, your great ID strategies within may just fall on deaf ears.

Gain attention:
1. Sets expectation: What is in it for me? and What is this all about?
2. Get them thinking: Really?/ No way!/ So true!!
3. Makes an impact: Strike an emotional chord. Touches the learner's heart. I don't mean 'mush' :)
4. Makes them give you a chance: They want to hear/see more. You have their undivided attention.

Types of gain attentions:

• Myth breaking: Break an existing Myth. There is nothing like challenging an individuals belief's systems. It triggers an emotion in them. If you prove what you say right, you may have found respect for your course.
• Fact Sharing: Share facts that will inspire/surprise them. Saying Roses are red isn't going to make them notice. Share information that will really interest them.
• Challenge/pretests: This is good for learners who believe they know it all and there is nothing more to learn and for demotivated learners. Do not test the learner. The objective is for him to understand where he stands, to judge himself. Don't try to trick him. (When should we use pretests?)
• Story/Scenarios: Make the learner empathize with a scenario or people in the scenario. Make them want to help the people out. Give them control over the destiny of another individual's lives. Creaet scenarios that will make them feel, 'Hey, this happens with me all the time!' or 'That's a tough one. How will she get out of it?' Make learners love/hate the characters.

I think gain attentions should have 'depth'. Visuals is a way to communicate the message. But the visuals never become more important than the message itself. If you really on WOWing the learner based on just the 'look and feel', you may just manage to capture his attention for a few seconds.

If you WOW the learner through an effective message, you will grab the learner's attention for way longer. Like Micheal Allen says what use is a fancy graphics and a spinning logo if it does not aid learning.

I think we don't fuss about it enough. Gain attention makes your users sit up and notice. It makes them want to see what lies ahead. It makes an impression and they are willing to give you a chance. Grab it while you can!

Grab Your Learner's Attention

Why are gain attention strategies important? Within the first few minutes of the training program, the learner decides whether this course is worth his/her time or not. An effective gain attention strategy has the power to increase the motivational level of your learner.

Using this, you can:

• Arouse their curiosity.
• Make them think about a particular concept.
  
• Make them laugh or break the ice.
  
• Help them grasp what is going to be covered in the course.
  
• Build expectations.
  

Basically, it will make your learner want to see what comes ahead. Imagine! The learner is actually interested in learning. He/she is going to give you and your training program a chance. What qualifies as a gain attention strategy?

1. A pre-test that tells them where they stand at the beginning of the course
For example: Before we begin this module, let us attempt a brief questionnaire to identify your personality trait.

2. A challenge thrown their way
For example: You are a customer care executive at a call center. You have several customer calling you for information. You need to provide them with the information they require and close the close quickly to take the next call. How many calls can you close by end of day?

3. A problem-solution approach
For example: You have been appointed as the manager at SimCom. You manage a team of six smart and talented people. Your teams performance has been very poor over the past few months. You need to motivate your team and ensure that each person gives his/her best to this project. Your boss is keeping a close eye on you. Good luck!

4. A statistical report
For example: Attrition rates are within the range of 30-60% in the BPO industry. The typical reasons for attrition are salary, work timings, better jobs, and so on.

5. Did you know?
Did you know that The Big Five is a group of animals of Africa: cape buffalo, elephant, leopard, lion and rhino. This term was coined by hunters because of the challenge of hunting these wild ferocious animals when cornered.

6. A comic strip

7. A story/drama
You are a detective. Weird things have been happening at Reth City. Reports show that the number of males have been accelerating rapidly and no one seems to know the reason behind this. You have been offered this case. You need to go to the city to understand what is happening. You can talk to the city dwellers. If they seem secretive, you can look around the city for clues. Your assistant, Shweta, will hand out reports, newspaper clippings to help you crack the case. Hurry!

You can think of several innovative ways to design grab attention screens. If you have come across any, share them.